AEROSMITH Collaborates with this Season’s NBA Finals

DON’T MISS A THING THIS PLAYOFF SEASON! The NBA debuted its new fan-campaign for the 2025 NBA Finals.

Set to Aerosmith’s famous track “I Don’t Want to Miss a Thing,” this new campaign shines a light on how fans all around the world are tuning in to watch this year’s NBA Playoffs - showcasing a sense of community and togetherness.

“We have a long history with the NBA, cheering for our hometown Celtics throughout the years,” says frontman Steven Tyler & band member Joe Perry. “We have shared that electrifying moment walking into TD Garden and feeling the love and energy of the crowd. We wish all the teams the best and we are thrilled that our song is part of this year’s Playoffs.” 

The official “Don’t Miss a Thing” campaign features NBA MVP Nikola Jokić and NBA All-Stars Jayson Tatum, Shai Gilgeous-Alexander, and Karl-Anthony Towns, with a varied cast of celebrity cameos.

Watch the full NBA Playoffs trailer now!

The “Boys of Boston” merch available here.

Full credits to Aerosmith, NBA, and Universal Music Group